Abby Howard (Loye)

Abby holds a Bachelor of Communications and has a passion for storytelling, brand building, and making companies feel personal and relatable. She loves bringing a brand to life by showcasing the people behind the business, uncovering their “why”, and crafting narratives that resonate. With a deep appreciation for word choice and tone, Abby enjoys how language can reveal true emotions and connections. She also has a keen eye for event planning and photography, ensuring that everything she works on not only sounds good but looks great too.

Born and bred in the Waikato, Abby now lives in Hamilton with her husband and toddler. When she’s not chasing after her little one or walking the dog, she can be found reading, practicing yoga, spending time with friends, or tackling her latest challenge – making sourdough from scratch.

If she could only eat one meal for the rest of her life, it would be pizza – because, really, what’s better than pizza?